Business Marketing Resources


Getting Started with DMVA

The Del Mar Village Association offers a variety of ways to promote your business and connect with both residents and visitors:

  • Website business listing

  • Del Mar community events calendar

  • Social media features (tag @visitdelmarvillage)

  • Local Offers and events landing page

  • Family-Friendly landing page featuring local offers and programming

  • Cross-promotional partnership opportunities

  • Del Mar Village Dollars gift card program

  • DMVA interview-style blog features

  • Seasonal campaigns (Fair, Races, and Holiday programming)

Submit Once, We Amplify Across Channels
alicia@visitdelmarvillage.com

Please include dates, times, promotional images, and a link to your website or additional information.

We recommend submitting promotions at least two weeks in advance of your desired campaign date.


Maximize Your DMVA Benefits

  • Submit events at least 2 weeks in advance

  • Keep your business listing up to date

  • Share promotions for inclusion in Local Offers

  • Join the private DMVA Business Facebook Group

  • Participate in the Del Mar Village Dollars program

  • Send photos and updates regularly for marketing use


Business Partner Communications

Stay informed through DMVA’s email updates and private Business Partner Facebook Group. These channels provide timely information on events, marketing opportunities, promotional campaigns, City and County news, construction updates, business resources, and community announcements.


Seasonal Marketing Calendar

Season DMVA Campaigns & Opportunities

Summer San Diego County Fair • Summer Concerts at The Sound • Del Mar Racing Season • Local Offers • Family Programming

Fall Local Dining • Fall Events • Halloween • Holiday Shopping Kickoff • Winter Taste & Sip Promotion

Winter Holiday Shopping • Photos with Santa • Winter Taste & Sip • Sentry Insurance Open • Valentine's Promotions

Spring Spring Break • Family Programming • Summer Solstice • Mother's Day • Memorial Day • Local Offers


Del Mar Village Dollars

The Del Mar Village Dollars eGift Card program allows businesses to participate in a community-wide initiative that drives local spending across restaurants, retail, salons, spas, boutiques, and hotels.

The program is free for DMVA members and requires no special technology beyond accepting Mastercard transactions. It is a simple way to encourage local spending and strengthen the Del Mar Village economy.

Free to Del Mar Village Association Members! Getting Started with Del Mar Village Dollars + Training Video + FAQ's


Business Impact Updates & Resources

DMVA works in close coordination with the City of Del Mar, EDCO, and SANDAG to keep business partners informed and supported through ongoing community and infrastructure updates.

  • City of Del Mar coordination and updates

  • SANDAG construction updates and timelines

  • Parking and access changes

  • Event-related impact alerts and advisories